WOWSA and Saugeen Connects want to celebrate and share the success of our professional women and entrepreneur network. We've created a  Monthly Spotlight Feature highlighting Women-Owned Businesses in the area.

Meet the Entrepreneur  Elizabeth MacKenzie from Atelier 522 (Neustadt).

The Birth of Atelier 522: In the fall of 2017, I began searching for a larger studio space. I had outgrown my home studio and needed room to grow. In a neighbouring village, I discovered exactly what I was looking for: a beautiful yellow-brick, century-old building on the main street, divided into three units and for sale. I claimed the ground floor for myself and continued renting out the other two.

The space required a substantial renovation—daunting at first, but it soon became an unexpected opportunity. Could I open my own business? The storefront—originally home to the local tinsmith in the early 19th century—had long since lost its original charm and had been converted into a rather dismal one-bedroom apartment. My goal was to restore its former beauty. I began to dream bigger. Before long, my business was born.

Six years later, I’m proud to say this little storefront has grown into a popular shopping destination for both locals and visitors. The black-and-white awnings, a ten-foot-high chalkboard wall filled with hand-drawn blooms, and a thoughtfully curated collection of unique gifts all help create a space that leaves customers feeling inspired.

Recently, I expanded the retail area into the back studio, which meant relocating my working studio back home. I miss it—especially the interactions with customers who enjoyed seeing my creative process but growth demanded change, and I chose to pivot.

The name Atelier 522 felt like a natural fit. “Atelier,” the French word for artist’s studio, reflects my roots and aesthetic, and “522” is the building’s street number. The space has evolved into a collection of French-inspired goods: vintage glassware, fine linens, soft candlelight, and touches of old-world charm. Even the original tin ceiling features a fleur-de-lis motif. The crowning detail is a tiered crystal chandelier that hangs from the high ceiling, setting the perfect tone. Add a little French music, and the shop feels like a slice of Provence! I took a chance and started a business I knew very little about. It was a risk—but one that felt worth taking. I’ve faced many obstacles along the way and learned how to evolve as I grow.

Being a sole proprietor means wearing many different hats, and the demands can sometimes feel overwhelming—but also incredibly inspiring. I’ve taken advantage of learning opportunities through events and webinars hosted by professionals and organizations like WOWSA. Still, the most valuable education has come from hands-on experience.

It’s been an incredible joy to connect with artisans from across the country and beyond in my search for unique products. But the most rewarding part of this journey has been meeting the wonderful people who walk through my door—many of whom begin as strangers and return as cherished friends.